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Everything we know about Hulu's ‘The Land,’ the Cleveland Browns TV series

Actor Christopher Meloni with members of the Cleveland Browns

Actor Christopher Meloni hanging with the Cleveland Browns (photo Christopher Meloni) >>

The Land, once called 17 Sundays, is This Is Us creator Dan Fogelman‘s upcoming Hulu series set in the world of pro football, starring Christopher Meloni and William H. Macy, and featuring a fictionalized version of the Cleveland Browns.

Production has now wrapped, scenes were filmed in Northeast Ohio, and Hulu is targeting a 2027 release.

In August 22025, Deadline reported that “The Land … got the largest allocation (of California tax credits) … with nearly $43 million.”

Here’s everything we know so far about The Land.

What is The Land TV series about?

The series centers on the Cleveland Browns, with Macy as team owner Hank Durkin, Meloni as head coach Danny Roarke, and Mandy Moore as Durkin’s ambitious daughter, Lauren, who has spent much of her life preparing to one day run the team.

With family succession battles, front-office politics, an Ohio State quarterback becoming the Browns’ No. 1 draft pick and the NFL itself opening doors for the production, The Land is shaping up as something closer to Friday Night Lights colliding with Succession, all against a distinctly Cleveland backdrop.

Meloni was spotted in Cleveland in Berea during Browns training camp in 2025, attending a Browns' training camp session, according to News 5 Cleveland.

Meloni’s Instagram account confirms it, with snaps of Meloni alongside former Browns superstar Miles Garrett and other Browns players. Meloni also visited the Cleveland Museum of Art and the Rock and Roll Hall of Fame and Museum.

Cleveland Browns Stadium during the day

Cleveland Browns Stadium, photo by Steve Dimetteo via Unsplash.com

Who is making The Land TV series?

Dan Fogelman serves as executive producer and writer.

He’s best known as the creator and showrunner of the acclaimed NBC drama This Is Us, is also known for writing and producing hit films like Crazy, Stupid, Love, Tangled, and Cars, as well as the television series Galavant and Only Murders in the Building.

Hulu/20th Century is producing the pilot. Eenie Meanie was a Hulu/20th Century production, as well.

How involved are the real Cleveland Browns and NFL?

The NFL appears to be unusually involved with the production, and the show is being made with NFL Films and Skydance Sports. The production even staged Connor Roarke being selected by Cleveland during the real 2026 NFL Draft. 

When will The Land premiere on Hulu?

Disney promoted the series at its 2026 Upfront presentation, but there still isn't a precise premiere date announced in the material I've found.

How many episodes will The Land have?

Several recent sources call it a six-part series, including TV Insider. Others suggest it could be a 10-part series.

Where in Cleveland did they film The Land?

The Land filmed in Cleveland on April 27 and 28, 2026. Downtown filming affected Public Square, East 9th Street, Euclid Avenue, and Superior Avenue, with local background actors hired for the shoot.

When did The Land pilot film in Cleveland?

The pilot has wrapped shooting in Cleveland.

The series also shot in Pittsburgh, Los Angeles, and Paris, France, according to ProductionList.com

In Pittsburgh, the production staged an actual Browns draft pick at the 2026 NFL Draft. NFL commissioner Roger Goodell took the stage and, for the production, announced fictional Ohio State quarterback Connor Roarke as the Cleveland Browns' No. 1 overall pick.  

William H. Macy, Mandy Moore and Christopher Meloni star in 'The Land'
William H. Macy, Mandy Moore and Christopher Meloni

Who stars in The Land pilot?

Besides Meloni and Macy, actors tied to the project include Mandy Moore, Chance Crawford, Chloe Bennet, Sam Corlett, and Tanner Zagarino.
  • Christopher Meloni is an American actor best known for his intense, charismatic performances in Law & Order: SVU and Oz. Meloni plays Coach Danny Roarke.
  • William H. Macy is an acclaimed American actor and filmmaker celebrated for his nuanced portrayals of flawed, everyman characters in Fargo and Shameless. Macy plays Hank Durkin.
  • Mandy Moore is an award-winning American singer, songwriter, and actress known for her roles in This Is Us and A Walk to Remember. Moore plays Hank's daughter, Lauren Durkin.
  • Chloe Bennet is an American actress best known for starring as Daisy Johnson/Skye in the ABC/Marvel television series Agents of S.H.I.E.L.D. Bennet, in an unconfirmed role, plays the younger Durkin sister.
  • Chace Crawford is an American actor best recognized for his breakout role as Nate Archibald on Gossip Girl and his portrayal of The Deep on The Boys. Crawford plays the team's new general manager.
  • Sam Corlett is an Australian actor known for playing Leif Erikson in Netflix’s historical drama Vikings: Valhalla and Caliban in Chilling Adventures of Sabrina. Corlett plays Connor Roarke, an Ohio State quarterback who becomes the Browns' No. 1 overall draft pick.
  • Tanner Zagarino is an American actor, model, and social-media personality known for his roles in teen dramas and thrillers like Dazed and Time Cuts.
Other actors tied to the project include Omar Epps, Michael McGrady, Calahan Skogman, former NFL running back Thomas Q. Jones, Bridget Moynahan and Benjamin Bratt.

How do I get involved with the production as part of the crew or the cast?

Sam Corlett posted on May 15, 2026, that production had wrapped, and subsequent coverage confirmed the series was in post-production. Disney showcased a first look at The Land during its May 2026 Upfront presentation, with Meloni, Macy and Moore appearing on stage.

Latest The Land news and updates

  • Sept. 2026: Production is complete; awaiting premiere information.
  • July 2026: Behind-the-scenes images surface.
  • May 2026: Disney showcases The Land at its Upfront presentation.
  • April 2026: Production returns to Cleveland and films downtown.
  • April 2026: Fictional Browns draft selection filmed at the NFL Draft.

Comments

Julz said…
Today is the 24th of November 2025 and they just started filming today. How do I know this? Because the school at the end of my street rented out the football stadium and the grass field to The Land/hulu/Disney to film The Land. They have been building this set for at least 2 months now. We have no idea what it’s about but we can read the names of the teams on the banners they use to block us from seeing anything. But we can hear people cheering today. So I think it might be about football and what they were building at the end of my street could be a football stadium for one of the teams. This is my best guesstimate.

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